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Here are a few highlights from my resume

Looking for more detail? Contact me or visit my LinkedIn

Work Experience

2021- 2023

Head of Marketing
TVision

TVision is a tech company that measures how people watch TV, and how much attention they pay to the content and ads. As the marketing lead for TVision, I reported directly to the CEO. I was responsible for all areas of the company's go-to-market - including messaging and brand development, product marketing, content creation, demand gen, events, paid media, social, design, comms, website development, promotion within industry organizations, and more. 

2017 - 2020

Vice President of Marketing,
Sr. Director of Product Marketing, Cardlytics

Cardlytics (NASDAQ: CDLX) is an advertising platform in banks’ digital channels – powering cash-back rewards programs for Chase, Wells Fargo, Bank of America, and more. Initially hired for product marketing, I was promoted to manage all aspects of the marketing department except design and PR. 

2014 - 2017

Director of Product Marketing
Connexity

2002 - 2009

Ad Solutions
Yahoo!

1997 - 2002

Business Development & Sales
DoubleClick

Education

Bachelor's Degree
University of Georgia

GPA 3.96, Summa Cum Laude, Honors in History

School of the Art Institute of Chicago

Expertise

Industries

TV & Digital Media

Media Measurement

Ad Tech & SaaS Solutions for Advertisers

Fin Tech & Banking

Automotive

Retail

Restaurants

Travel

Insurance

CPG

Marketing Skills

Marketing Strategy

Team Leadership

Mission and Vision Statements

Messaging and Positioning

Product Marketing

Sales Enablement

Demand Generation

Content Development & Content Marketing

Website Planning, Content, Design, & SEO

Events and Earned Speaking

Digital & Social Media

Email Marketing

Partner Marketing

Storytelling with Data 

PR & Comms

Budget Planning & P&L Management

Coaching

Marketing Automation (6Sense, Pardot, Marketo)

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