Here are a few highlights from my resume
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Work Experience
2021- 2023
Head of Marketing
TVision
TVision is a tech company that measures how people watch TV, and how much attention they pay to the content and ads. As the marketing lead for TVision, I reported directly to the CEO. I was responsible for all areas of the company's go-to-market - including messaging and brand development, product marketing, content creation, demand gen, events, paid media, social, design, comms, website development, promotion within industry organizations, and more.
2017 - 2020
Vice President of Marketing,
Sr. Director of Product Marketing, Cardlytics
Cardlytics (NASDAQ: CDLX) is an advertising platform in banks’ digital channels – powering cash-back rewards programs for Chase, Wells Fargo, Bank of America, and more. Initially hired for product marketing, I was promoted to manage all aspects of the marketing department except design and PR.
2014 - 2017
Director of Product Marketing
Connexity
2002 - 2009
Ad Solutions
Yahoo!
1997 - 2002
Business Development & Sales
DoubleClick
Education
Bachelor's Degree
University of Georgia
GPA 3.96, Summa Cum Laude, Honors in History
School of the Art Institute of Chicago
Expertise
Industries
TV & Digital Media
Media Measurement
Ad Tech & SaaS Solutions for Advertisers
Fin Tech & Banking
Automotive
Retail
Restaurants
Travel
Insurance
CPG
Marketing Skills
Marketing Strategy
Team Leadership
Mission and Vision Statements
Messaging and Positioning
Product Marketing
Sales Enablement
Demand Generation
Content Development & Content Marketing
Website Planning, Content, Design, & SEO
Events and Earned Speaking
Digital & Social Media
Email Marketing
Partner Marketing
Storytelling with Data
PR & Comms
Budget Planning & P&L Management
Coaching
Marketing Automation (6Sense, Pardot, Marketo)