PROSPECTING SHEET: Account-Specific Marketing

TVision was able to measure how much eyes-on-screen attention viewers paid to TV programming and ads. This provided a unique opportunity to help brands assess the real-world performance of their Super Bowl campaigns. We developed these ad-specific one-sheets as a fast follow-up to the game and shared them with customers and prospects as they put together their campaign reporting. It was a successful strategy that gave our team a means to highlight our data with senior brand marketers.