INDUSTRY EVENTS: Planning & Hosting

The Attention Council (TAC) is an organization dedicated to advancing the adoption of Attention metrics throughout the ad industry. To get the word out, TAC hosts industry events, including one on Attention Standards & Currencies. Together with TAC’s leadership and partners from Adelaide, I developed the agenda for this event, promoted and then hosted the in-person event at The Standard in NYC. The event was sold out - attended by over 150 people from brands, agencies, publishers, and tech providers - and helped raise awareness for my employer, TVision, who received an earned speaking spot.