REPORT & WEBINAR: The Impact of Attention on Brand Lift

Eyes-on-Screen Attention was a relatively new metric for the ad industry. Many marketers intuitively appreciated the value of attention, but sought to understand better how it impacted other KPIs they already tracked. We published this report and hosted a webinar together with our research partner, Upwave, a leading firm for tracking brand KPIs. The report and webinar connected the dots between Attention and traditional Brand Lift metrics.